Privacy

Last Updated: April 4, 2023

Chroma Inc. and its affiliates (“Chroma,” “we,” “our,” and/or “us”) value the privacy of individuals who use our website, www.trychroma.com (“Site”). This privacy policy (“Privacy Policy”) explains how we collect, use, and share personal information from or about Chroma users or their devices. By using our Site, you agree to the collection, use, disclosure, sharing, and procedures this Privacy Policy describes. Beyond the Privacy Policy, your use of our Site is also subject to our Terms of Use.

INFORMATION WE COLLECT

We may collect a variety of personal information from or about you or your devices from various sources, as described below.

A. Information You Provide to Us

Communications. If you contact us directly, we may receive other personal information about you. For example, when you contact us to learn more about Chroma, we will receive your name, email address, the contents of your message or attachments that you may send to us, as well as any other information you choose to provide to us. If you subscribe to our newsletter, we will collect your first name, last name, email address, organization, and how you heard about us. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and to improve our Site.

Careers. If you decide to apply for a job with us, you may submit your contact information and your resume online. We will collect the information you choose to provide on your resume or application, such as your education and employment experience. You may also apply through a third-party service such as LinkedIn. If you do so, we will collect any information you make available to us via such third-party platform.

B. Information We Collect When You Use Our Site

Location Information. When you use our Site, we may receive your location information (for example, your IP address may indicate your general geographic region).

Device Information. We may receive information about the device and software you use to access our Site, such as internet protocol (IP) address, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens.

Usage Information. To help us understand how you use our Site and to help us improve it, we automatically receive information about your interactions with our Site, like the pages or other content you view and the dates and times of your visits.

Information from Cookies and Similar Technologies. We and third-party partners may collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Site.

Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from our Site, you may not be able to utilize the features of our Site to their fullest potential.

HOW WE USE THE INFORMATION WE COLLECT

We use the personal information we collect:

● To track user engagement with our Site;

● To provide, maintain, improve, debug, support, and enhance our Site;

● To communicate with you, provide you with updates and other information relating to our Site, provide information that you request, respond to comments and questions, and otherwise provide customer support;

● For marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable, or otherwise of interest to you;

● To personalize your experience on our Site such as presenting tailored content;

● To generate de-identified and aggregated data and use it for any lawful purpose;

● To find and prevent fraud, and respond to trust and safety issues that may arise;

● For compliance purposes, including enforcing our Terms of Use or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and

● For other purposes for which we provide specific notice at the time the information is collected.

HOW WE SHARE THE INFORMATION WE COLLECT

Affiliates. We may share any information we receive with our affiliates for any of the purposes described in this Privacy Policy.

Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of our Site.

Marketing. We do not rent, sell, or share information about you with nonaffiliated companies for their direct marketing purposes unless we have your permission.

Analytics Partners. We use analytics services such as PostHog to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Posthog’s practices by going to https://posthog.com/privacy.

As Required by Law and Similar Disclosures. We may access, preserve, and disclose your personal information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your personal information may occur if you post any objectionable content on or through our Site.

Merger, Sale, or Other Asset Transfers. We may disclose and transfer your personal information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company, or we sell, liquidate, or transfer all or a portion of our business or assets.

Consent. We may also disclose personal information from or about you or your devices with your permission.

YOUR CHOICES

Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.

Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.

If you choose not to provide us with information we collect, some features of our Site may not work as intended.

THIRD PARTIES

Our Site may contain links to other websites, products, or services that we do not own or operate (“Third-Party Services”). We are not responsible for the privacy practices of these Third-Party Services. Please be aware that this Privacy Policy does not apply to your activities on these Third-Party Services or any information you disclose to these Third-Party Services. We encourage you to read the privacy policies of these Third-Party Services.

SECURITY

We make reasonable efforts to protect your personal information by using physical and electronic safeguards designed to improve the security of the personal information we maintain. However, as our Site is hosted electronically, we can make no guarantees as to the security or privacy of your personal information.

CHILDREN’S PRIVACY

We do not knowingly collect, maintain, or use personal information from children under 13 years of age (“Minors”), and no parts of our Site are directed to Minors. If you learn that a Minor has provided us with personal information in violation of this Privacy Policy, then you may alert us at privacy@trychroma.com.

INTERNATIONAL VISITORS

Our Site is hosted in the United States and intended for visitors located within the United States. If you choose to use our Site from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Site. By providing any information, including personal information, on or to our Site, you consent to such transfer, storage, and processing.

CHANGES TO THIS PRIVACY POLICY

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through our Site, we will attempt to notify you through our Site, by email, or other means.

CONTACT INFORMATION

If you have any questions, comments, or concerns about our processing activities, please email us at privacy@trychroma.com.

Chroma Inc.

2261 Market Street #4728

San Francisco, CA 94114